Using Deployment Frequency to Improve Software Development

Published: 25 January 2023

As technology evolves, more and more companies are turning to Agile software development methods in order to keep up with the pace of change. One critical aspect of Agile is an emphasis on rapid deployment of new features or changes. This means that understanding how often deployments occur is essential for ensuring that your organisation can keep up with the competition. In this blog post, we’ll take a look at the different ways you can measure deployment frequency and how this information can be used to improve your software development process. 

Deployment Frequency is one of the four key DevOps Research and Assessment (DORA) metrics.

Why Measure Deployment Frequency? 

Measuring deployment frequency helps you understand where you need to focus your efforts in order to maximise efficiency. It provides insights into how quickly you’re able to deliver software updates and whether or not those updates are successful. This data can help inform decisions about resource allocation and prioritisation, as well as provide an understanding of how agile processes are performing within the organisation. 

How to Measure Deployment Frequency? 

To measure effectively, you need to track various data points such as time-to-deployment, number of deployments per day/week/month, number of failed deployments, etc. By collecting this data over time, you can create meaningful metrics that will give you a better understanding of the overall performance of your organisation’s DevOps practices. For example, if your team frequently experiences lengthy delays between deployments or a high rate of failed deployments, then it might be time to re-evaluate your processes. In addition, tracking deployment frequency allows you to identify areas where improvements can be made in order to reduce delivery times and increase productivity. 

Using Data for Strategic Planning

Once you have established metrics for measuring deployment frequency, these numbers can then be used to inform strategic planning decisions. Examining trends in deployment data allows you to identify opportunities for improvement and uncover areas where additional resources may be needed in order to make sure that software changes are delivered on time and without any issues. Additionally, deploying more frequently allows businesses to introduce new features more quickly while ensuring that their products remain competitive in the market.      


Deployment frequency is an important metric for DevOps teams and organisations. It provides insight into how quickly software changes are being implemented and the impact they are having on customer satisfaction levels. By collecting accurate data on deployment frequencies over time, businesses can create measurable metrics that will enable them to track progress towards their goals. They will also make better-informed decisions around resource allocation and process optimisation in order to maximise efficiency across the board. However, while deployment frequency can be an indicator of the speed of delivery, it can also result in organisations prioritising high volume of small changes that don’t accurately reflect the productivity of these software teams, especially when you compare different parts of an organisation, e.g. mobile vs. treasury management in a bank, where the deployment frequency can vary significantly.

Developer Analytics from BlueOptima

Organisations use Developer Analytics to optimise their software development processes. By optimising their processes and increasing the velocity of development, they will show a material impact on the Deployment Frequency. Learn more about Developer Analytics here.

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